The center building was constructed in 1906 for the von Rosenberg-Heintze Company and housed their grocery, crockery & glass department. The building was “modern in appearance” with high ceilings and roller ladders.
Known businesses at 239 West Travis: von Rosenberg-Heintze grocery department; von Rosenberg Company grocery store; Von’s Food Store; Koopman’s Fodo Store; Schulze’s Western Cafe; Granny’s Room Antiques; Especially For You ladies clothing; Magic Moment.
The building on the right was known as the Farquhar building as early as 1881 when it was the home of Carter & Hyde General Merchandise store. In 1890, C. J. von Rosenberg bought the building and had it renovated and fitted up for a “first class general merchandise” store.
The von Rosennberg-Heintze Company was formed in 1903 and the building was renovated once again. In 1922, this structure was torn down to make way for the present building.