Google has just reported earnings for its most recent quarter. Revenue for the company totaled $4.83 billion, a 51% increase from the same period last year. Of that revenue, $1.64 billion came from ads on third-party sites, via AdSense. This compares to the 8 percent revenue growth that increasingly distant rival Yahoo reported earlier this week.

We also received some numbers earlier this week from Nielsen with traffic metrics for Google. In search, Google maintained 56.6% share, handily beating Yahoo (17.7%) and Windows Live Search (13.8). That said, traffic to Google was up only 8% for the quarter year-over-year, though, the laws of large numbers are partly to blame here – Google totaled 114 million monthly unique visits on average during the fourth quarter. Other Google properties showed very impressive growth – Picasa up 197%, YouTube 81%, and Blogger 52%.

Coincidently, VentureBeat is out today with a fascinating interview of Marissa Mayer, Google’s VP Search Products & User Experience. In it, she discusses how Google may begin to incorporate social networking into search in the future, such as utilizing data from your Gmail contacts or even third-party social networks. Well worth a read if you have a few minutes.

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OpenSocial or OpenGadget?

Posted in Read this at January 31st, 2008 / No Comments »

Steve O'Hear (who edits our digital lifestyle blog last100) has an interesting post on his ZDNet blog that questions whether Google's OpenSocial initiative is at all about data portability, or if in fact it really just about widget standardization. O'Hear quotes heavily from a recent article by Marc Canter, who is a strong advocate for open standards and data portability, that ran on CNet.

"It seems that almost everybody got a little carried away about what OpenSocial really stands for, falling for Google’s attempt to outmaneuver Facebook and paint the latter as the big bad wolf of data lock-in," writes O'Hear. "Except OpenSocial isn’t really designed to give users the ability to move their data from one social network to another."

Instead, he says, OpenSocial's goal is to standardize widget development. According to Canter, many of the social networks that have signed on to OpenSocial never intended to open their network and allows users to transport data, regardless of whether that was part of Google's plans. Rather, networks wanted access to Google's OpenSocial gadgets (their word for widgets) in an attempt to strike back against Facebook's successful platform.

This is something Marshall Kirkpatrick picked up on shortly after Google announced OpenSocial. "As some people have told me tonight, it may have been more accurate to call this 'OpenWidget' - though the press wouldn't have been as good. We've been waiting for data and identity portability - is this all we get?" he wondered in November.

And if Google is really just trying to standardize widget development, are they the ones we want at the helm? Snipperoo's Ivan Pope argues that "we'd be better off working from the ground up rather than getting suckered by a Google et al inspired bit of marketing flammery." I'm inclined to agree. Other than the seeming lack of data portability as part of the OpenSocial initiative, one of the other chief concerns that our own Marshall Kirkpatrick talked about was whether Google was exercising leadership or control.

"Still remaining is the question of Google's control over the standards creation process. It's not possible that one of the largest companies in the US and the largest in this consortium would act entirely out of concern for the world at large," he wrote.

So if OpenSocial is really not about data portability and interoperability between networks (except as far as widget creation is concerned), we'll have to look elsewhere for that. But that's not to say that OpenSocial is a total wash -- widget standardization isn't such a bad idea. As we wrote in November, there are plenty of winners when OpenSocial is adopted. "The winners of OpenSocial are Google (who now has hooks into a large number of social networking sites that reach hundreds of millions of people -- whom Google surely hopes will one day be viewing Google ads), users (who now have access to social apps on networks that previously didn't have developer APIs), app developers," we said.

The question is, do we want Google to be leading the way in widget standardization? Let us know your thoughts in the comments below.


    google team

A brief interview with Fortune Magazine reveals that Google co-founders Sergey Brin and Larry Page, along with CEO Eric Schmidt, made a pact shortly before the company’s 2004 IPO to stay at the company for at least 20 years. That means that we’ve got at least 16 years left with the trio leading what is currently the world’s biggest search engine.

It also means that they are firmly committed to seeing through Google’s many initiatives outside of search, such as wireless, print advertising, Google Knol, and countless other projects currently sitting in Google Labs.

So, what will the company look like in 2024 when the top Googlers start thinking about retirement? Pontificate in the comments.

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